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Challenge


ABC Motors is a dealership in a lower economy market, but has a great subprime department. They wanted to increase sales targeting customers based on a credit profile they were confident they could get qualified for loans.

Solution


We would analyze the dealer’s customer’s profiles and market to produce to predict the best subprime target profile that would give the dealer the best opportunity for success. We wanted to initiate a dialogue with those targets, using a personal and professional marketing strategy that would get their attention and motivate them to respond.

Data


We analyzed the dealer’s market and database to discover the best subprime profile customer, based on credit score range and in-the-market ranking.

Mail


We chose one of our hundreds of proven and compliant themes. Because we test all of our products, we knew this theme was a winner. As with all of our creative themes, there is intense focus on standing out in the mailbox.

Digital Enhancement


Multichannel campaigns are proven to perform better than single channel campaigns. We appended emails and mobile numbers to the mailing list and deployed a matching email and ringless voicemail both pre-event to bring awareness and post-event to finish strong.

Lead Generation and Lead Scoring


We gave customers multiple options so they could respond the way they wanted. Log in to a personalized web page, call in and get one of our live agents, or just send a TEXT to respond. Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available. Prioritize your lead follow up on only the HOTTEST prospects.

Call Center


Never miss another call. We have over 400 live call agents, specifically trained in the automotive industry. It makes a huge difference when you have a friendly voice setting appointments at a 70% rate.

Analytics

The industry's leading lead tracking dashboard and analytics tracked the delivery of the mail, and used advanced marketing automation to nurture the leads pre-sale and post-sale. Filter by credit score, in market score, ability to buy, and several other options.

Log in to a personalized web page.

Call in and get one of our live agents or just send a TEXT to respond.

Each response is appended with an In Market Score, Credit Score, email address and mobile number when available.

Prioritize your lead follow up on only the HOTTEST prospects.

Bottom Line


For only $13,750 we provided over 700 email addresses and 900 mobile numbers to market to for future business as well as…

15,700 Targets
2.0% Response
314 Leads
138 Appointments
27 Units Sold
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