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Challenge


One of our Toyota dealers in North Carolina wanted to increase activity and revenue in its service department.

Solution


We would analyze the customer database, service manifest, and market to create a list of current customers and conquest customers in the market with a high potential to use their services. The strategy would be to communicate the benefits of this dealer's service department and motivate a reaction through great service specials.

Data


We analyzed our Toyota dealer's database and created an intelligent profile of the customer most likely to use their service department. We then mirrored that profile in our conquest database to create a hybrid list containing both current service customers and potential new conquest customers.

Mail


We chose one of our hundreds of proven and compliant themes. Because we test all of our products, we knew this theme was a winner. As with all of our creative themes, there is intense focus on standing out in the mailbox.

Digital Enhancement


Multichannel campaigns are proven to perform better than single channel campaigns. We appended emails and mobile numbers to the mailing list and deployed a matching email and ringless voicemail both pre-event to bring awareness and post-event to finish strong.

Lead Generation and Lead Scoring


We gave customers multiple options so they could respond the way they wanted. Log in to a personalized web page. Call in and get one of our live agents, or just send a TEXT to respond. Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available. Prioritize your lead follow up on only the HOTTEST prospects.

Call Center


Never miss another call. We have over 400 live call agents, specifically trained in the automotive industry. It makes a huge difference when you have a friendly voice setting appointments at a 70% rate.

Analytics

The industry's leading lead tracking dashboard and analytics tracked the delivery of the mail, and used advanced marketing automation to nurture the leads pre-sale and post-sale. Filter by credit score, in-market score, ability to buy, and several other options.

Log in to a personalized web page.

Call in and get one of our live agents or just send a TEXT to respond.

Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available.

Prioritize your lead follow up on only the HOTTEST prospects.

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Contact us today to talk to one of our marketing experts about our services and solutions!

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