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Challenge


ABC Motors was looking to improve sales internally, by targeting the customers most likely to purchase inside their current database.

Solution


We would analyze the dealer’s database and market to produce the “beautiful bucket” of prospects with the highest propensity to purchase vehicles in their current inventory. Once we discovered those targets, we would use a series of multi-channel, personalized marketing mediums to communicate a great offer.

Data


We performed data hygiene and analyzed the dealer’s database using over 12 different steps, comparing over 1,000 different market profile filters to discover the customers that were most likely to purchase within the next 90 days.

Mail


We chose one of our hundreds of proven and compliant themes. Because we test all of our products we knew this theme was a winner. As with all of our creative themes, there is intense focus on standing out in the mailbox.

Digital Enhancement


Multi-channel campaigns are proven to perform better than single channel campaigns. We appended emails and mobile numbers to the mailing list, and deployed a matching email and ringless voicemail both pre-event to bring awareness and post-event to finish strong.

Lead Generation and Lead Scoring


We gave customers multiple options so they could respond the way they wanted. Log in to a personalized web page, call in and get one of our live agents, or just send a TEXT to respond. Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available. Prioritize your lead follow up on only the HOTTEST prospects.

Call Center


Never miss another call. We have over 400 live call agents, specifically trained in the automotive industry. It makes a huge difference when you have a friendly voice setting appointments at a 70% rate.

Analytics


The industry's leading lead tracking dashboard and analytics tracked the delivery of the mail, and used advanced marketing automation to nurture the leads pre-sale and post-sale. Filter by credit score, in-market score, ability to buy, and several other options.

Lead Generation & Lead Scoring

We gave customers multiple options so they could respond the way they wanted.

Log in to a personalized web page.

Call in and get one of our live agents, or just send a TEXT to respond.

Each response is appended with an In-Market Score, Credit Score, email address, and mobile number when available.

Prioritize your lead follow up on only the HOTTEST prospects.

Bottom Line


40k Pieces of Mail
1561 Leads
587 Appointments
389 Units Sold
342 Trade Leads
369 In Market Leads
179 Credit Leads
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